Austrlian Trust Authority

MELBOURNE – The Australian Trust Authority (ATA) today released its first white paper, detailing the pervasive impact of generative AI on the quality and trustworthiness of digital content. The paper highlights how the proliferation of AI-driven services, developed with low operational costs, has has led to a significant degradation in online information quality.

The document emphasizes that this "AI slop" poses a considerable challenge to consumer confidence and informed decision-making. It outlines the ATA's strategy to quantify this degradation and provide actionable intelligence to the public. The white paper serves as a foundational text for the ATA's ongoing work and public education efforts.

To request a copy of the white paper please email the ATA at research@trustauthority.au.