Austrlian Trust Authority

CANBERRA – The Australian Trust Authority (ATA) has issued a set of new guidelines directed at online platforms operating within Australia. These guidelines aim to foster greater transparency regarding the origin of content hosted and promoted on their services.

While not immediately mandatory, the ATA encourages platforms to implement these guidelines to help users identify AI-generated material. The move signifies the ATA's broader strategy to encourage industry responsibility in managing the influx of AI-created content. Discussions with major platforms are ongoing.