Austrlian Trust Authority

SYDNEY – A major public awareness campaign, "Trust Your Source" has been launched by the Australian Trust Authority (ATA) across all media channels. The campaign aims to educate Australians on the importance of critically evaluating online information.

Featuring television, radio, and digital advertisements, "Trust Your Source" highlights the increasing prevalence of AI-generated content and empowers individuals to utilize the ATA's Digital Content Advice. The campaign is designed to foster a culture of informed digital consumption nationwide.